Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
Unilever To Sponsor Mexican National Soccer Team's U.S. Tour
Published March 26, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Unilever has been a tour partner since '09 to promote its Degree brand of deodorants, but has added five brands in the new deal: Knorr soups, Hellmann’s mayonnaise, Ragu pasta sauce, Country Crock spreads and Breyers ice cream. Unilever will continue to receive on-site promotional rights at all Mexican team matches in the U.S., intellectual property, hospitality and player appearances, among other deal points.