SI Lines Up Michael Phelps Tribute Tagliabue Wants More From Rooney Rule Ronda Rousey Stars In Pantene Campaign Turner, Snapchat Expanding Partnership Sources: Rutgers Replacing Practice Fields Bill King Named Ford C. Frick Winner Comcast Signs Sponsorship Deal With USOC Emmert Headlines Opening Day Of IAF Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade
Unilever To Sponsor Mexican National Soccer Team's U.S. Tour
Published March 26, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Unilever has been a tour partner since '09 to promote its Degree brand of deodorants, but has added five brands in the new deal: Knorr soups, Hellmann’s mayonnaise, Ragu pasta sauce, Country Crock spreads and Breyers ice cream. Unilever will continue to receive on-site promotional rights at all Mexican team matches in the U.S., intellectual property, hospitality and player appearances, among other deal points.