Foot Locker's Q4 Beats Expectations Penske Renews With Logano, Shell-Pennzoil Pimlico Report Calls For $300M Renovation MTS Centre Getting C$12M In Upgrades Crew Unveil New Gold Uniforms NASCAR Hopes Format Captures New Fans Alabama Football Program Nets $47M-Plus Profit MLB Giants Payroll To Top $200M For First Time As Top Stars Retire, Young Drivers Carry Hope FS1 Developing New TV Shows For Katie Nolan
Unilever To Sponsor Mexican National Soccer Team's U.S. Tour
Published March 26, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Unilever has been a tour partner since '09 to promote its Degree brand of deodorants, but has added five brands in the new deal: Knorr soups, Hellmann’s mayonnaise, Ragu pasta sauce, Country Crock spreads and Breyers ice cream. Unilever will continue to receive on-site promotional rights at all Mexican team matches in the U.S., intellectual property, hospitality and player appearances, among other deal points.