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Unilever To Sponsor Mexican National Soccer Team's U.S. Tour
Published March 26, 2013
Unilever has been a tour partner since '09 to promote its Degree brand of deodorants, but has added five brands in the new deal: Knorr soups, Hellmann’s mayonnaise, Ragu pasta sauce, Country Crock spreads and Breyers ice cream. Unilever will continue to receive on-site promotional rights at all Mexican team matches in the U.S., intellectual property, hospitality and player appearances, among other deal points.