Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Morning Buzz

Samsung, NFL In Talks On A Mega-Deal Worth $60M-Plus A Year

Samsung is close to returning to the NFL as a league sponsor in a deal that would put the manufacturer's brand on NFL coaches' headsets in an agreement worth more than $60M a year. The deal would also pave the way for tablets to appear on NFL sidelines.

Chargers Owner Dean Spanos, who chairs the league's business ventures committee, acknowledged that the NFL is in talks with Samsung, along with current league sponsors Bose and Microsoft. Another source suggested the sideline technology rights could be split among several brands, though that seems unlikely since the league’s TV rights deals restrict the number of brands visible on the sidelines. NFL owners at the league’s annual meeting in Arizona this week voted to give league staff the authority to select a brand and close the deal. Speaking outside the meetings, Spanos said, "In the next 30 days, I would hope to have direction." He would not say if there was a leader to land the deal. Cowboys Owner Jerry Jones, who is also on the business ventures committee, confirmed that talks were advanced but also declined to say if any company was a front runner. However, other sources close to the league said the deal was Samsung's to lose. The NFL was without a headset sponsor last season, when 13-year incumbent Motorola walked away from its NFL rights package after terms for a renewal that would have included tablet rights exceeded $50M per year.

NFL Exec VP/Media Steve Bornstein is leading the talks for the league. Samsung CMO Todd Pendleton is driving the deal for Samsung.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2013/03/21/NFL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2013/03/21/NFL.aspx

CLOSE