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American Le Mans, Grand-Am Series To Come Under Unified Branding
Published March 14, 2013
In addition to unveiling the new series name, Grand-Am and ALMS leaders plan to announce that the sanctioning body of the series will be the Int'l Motor Sports Association (IMSA), which sanctions ALMS. They will use a new logo for IMSA that features a straight red arrow framed by a black square that has a white s-shape in its center.