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Heavyweight Boxing Returning To NBC With Cunningham-Fury Bout
Published February 20, 2013
Heavyweight boxing returns to the air on NBC for the second time in four months on April 20 when Steve Cunningham faces popular Brit Tyson Fury in the main event of a two-hour telecast scheduled for the Theater at Madison Square Garden that promoter Main Events will announce today. Cunningham lost a controversial decision to Tomasz Adamek on NBC in December in what was the first bout to appear on the network since '04. The two-hour telecast attracted an average of 1.6 million viewers, peaking at 3.2 million at its conclusion.
The selection of Fury, a European, makes financial sense for Main Events. The late afternoon time slot allows the promoter to deliver a primetime show in Great Britain, where Fury’s recent fights have aired on terrestrial television.
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The selection of Fury, a European, makes financial sense for Main Events. The late afternoon time slot allows the promoter to deliver a primetime show in Great Britain, where Fury’s recent fights have aired on terrestrial television.
