Dick's Wins Sports Authority Brand Name NFL Paid Roger Goodell $31.74M In '15 Bustos Pulls Support For Baseball Bill Yahoo Streaming NBA Free Agency Show Wisconsin Taps Fanatics For E-Commerce Byron Spruell Named NBA President Of League Ops Learfield Buys Signage Company GoVision Kerry Tharp Named Darlington Raceway President Lightning Keep Stamkos With $68M Deal Olympic Sponsors Worry About Rule 40
Yankees Announce Plans For Its In-House Ticket Resale Service
Published February 12, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Club officials said the creation of YTE represents its attempt to retake control of the secondary market, particularly with regard to short sellers, who list and sell ticket inventory before actually having it in possession. "The short-selling has been a tremendous issue and problem with us," said Yankees COO Lonn Trost. "But with us, you can't sell what you don't have, and we think this will create a much more reliable and authentic market."