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Yankees Announce Plans For Its In-House Ticket Resale Service
Published February 12, 2013
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Club officials said the creation of YTE represents its attempt to retake control of the secondary market, particularly with regard to short sellers, who list and sell ticket inventory before actually having it in possession. "The short-selling has been a tremendous issue and problem with us," said Yankees COO Lonn Trost. "But with us, you can't sell what you don't have, and we think this will create a much more reliable and authentic market."