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WTA, Xerox Announce Three-Year, Multi-Million Dollar Deal
Published February 4, 2013
The new deal will be the tour’s "largest sponsorship," but the WTA "will continue to seek a partner to fill the role of lead sponsor" once held by Sony Ericsson. The WTA "initially wanted Xerox to take that top sponsorship position, a slot the tour has been shopping since early 2012," but the business services and documents company "did not want to spend that requisite amount of money" (SPORTSBUSINESS JOURNAL, 2/4 issue).