Cleveland Hosting Simultaneous Events College Football HOF Opens WaPo Editorial Stops Using "Redskins" Ortho, RFR Reach Sponsorship Deal SMG To Manage Vikings' New Stadium Sources: Leiweke, MLSE Relationship Soured Classified Advertisements SEC Schools Aim To Improve In-Game Experience 49ers Replace Sod At Levi's Stadium Leiweke Made Big Impact On TFC, Raptors
Upcoming Conferences and Events
WTA, Xerox Announce Three-Year, Multi-Million Dollar Deal
Published February 4, 2013
The new deal will be the tour’s "largest sponsorship," but the WTA "will continue to seek a partner to fill the role of lead sponsor" once held by Sony Ericsson. The WTA "initially wanted Xerox to take that top sponsorship position, a slot the tour has been shopping since early 2012," but the business services and documents company "did not want to spend that requisite amount of money" (SPORTSBUSINESS JOURNAL, 2/4 issue).