CBS' Ravens-Broncos Playoff Game Draws Record Viewership
Published January 14, 2013
CBS earned a 20.1 fast-national Nielsen rating and 35.3 million viewers for the Ravens’ double OT win over the Broncos on Saturday, marking the most-viewed Saturday AFC Divisional Playoff telecast in at least 26 years (as far back as CBS records go). The game also marked the highest-rated Saturday AFC Divisional Playoff telecast in 19 years, dating back to a 22.0 for Bills-Raiders on NBC in '94. Ravens-Broncos peaked at a 24.0 rating in the 8:00-8:30pm ET window.
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The game is also up 9% in terms of ratings and 3% in viewership from the net’s Patriots-Broncos Saturday AFC Divisional Playoff last year, which aired in primetime. Last year’s Saturday afternoon Divisional Playoff game – 49ers-Saints on Fox – averaged a 20.5 rating and 35.6 million viewers (THE DAILY).