NBA Sales/Marketing Meeting Could Address Jersey Sponsorship
Published January 14, 2013
The NBA will hold its annual sales and marketing meeting today and tomorrow at the JW Marriott Marquis Miami, where top team and league marketing officials will discuss various business practices within the league; digital and social media efforts; and sponsorship and ticketing strategies. Not listed on the official agenda but likely to be discussed is the future of jersey sponsorships. NBA Commissioner David Stern and Deputy Commissioner & COO Adam Silver also will address the execs in Miami.
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