Pepsi Rolls Out New NFL Campaign Overnight Ratings From Weekend Sports Jeter To Star In New American Family Spots Mike Tirico To Host "Football Night In America" Lagardère To Handle NFL Social Media In Germany Falcons Lock Up Stadium Financing Plan Yankees Look To Refinance $1B In Debt ND-UT Put College Football On Sunday Night ABC Kaepernick To Continue Anthem Protest Vikings Play First Game In New Stadium
NBC, Yahoo Sports Announce Content Sharing Partnership
Published December 10, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Yahoo Sports will provide direct access to the NBC Sports Live Extra online video player providing live coverage of "SNF," MLS, EPL, and the NHL Game of the Week. The two entities will collaborate on original online sports videos that will be distributed on both sites. Yahoo-owned Rivals.com will power recruiting and college sports content for NBCSports.com, and NBC's RSNs will integrate Yahoo's team pages. Also, deep integration will occur between Yahoo's fantasy sports platform and the NBC-owned Rotoworld fantasy site.
NBC’s Bob Costas announced the deal on-air last night during "Football Night In America." Costas: “We hope it will provide fans with the best in digital sports coverage featuring original programming by top commentators and reporters from Yahoo! and NBC Sports including members of our football night crew” (“FNIA,” NBC, 12/9).