MLBAM Inks Two-Year Deal With Groupon For Series Of Daily Deals
Published November 29, 2012
MLBAM has signed a two-year agreement with Internet daily deals site Groupon, paving the way for a large array of MLB-related offers to appear on the GrouponLive events platform over the '13 and '14 seasons. The league-level pact formalizes and broadens an involvement by Groupon in baseball over the last several years that has been on a club-by-club, ad hoc basis. While some Groupon baseball offers will be solely discounted tickets, the thrust of the pact is based around package deals that also include amenities such as food and beverage credits, merchandise and ballpark tours.
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