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U.S. Ski & Snowboard Association Launching YouTube Channel
Published November 14, 2012
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YouTube's sales team will sell ads on USSA Network and split revenue evenly with USSA. YouTube will not cover any of USSA's production costs, which are estimated to be in the low six figures. Powder, Snowboarder, Ski and other endemic magazines have agreed to embed a USSA Network YouTube player on their websites, which USSA hopes will drive traffic to the channel.