SBD/Morning Buzz

NLL Strikes Partnership With Entertainment Marketing Agency UEG

The NLL and entertainment marketing firm UEG today will announce a strategic marketing partnership. UEG will pursue brand, media, and entertainment opportunities for the league's players and teams. It also will oversee all brand activations, develop interactive experiences, and create a larger TV and digital presence for the league. This will involve pitching NLL assets to filmmakers, TV producers and other entertainment industry decision makers. UEG has offices in N.Y., L.A., Dallas and London, with a client roster that includes Frito-Lay, Procter & Gamble and AT&T.

IMG will continue to handle sponsorships and TV contract negotiations for the NLL as its agency of record.
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