SBD/Morning Buzz

MLB Ramps Up TV Appearances To Promote Start Of World Series

MLB has scheduled several national TV appearances to promote tonight's start of the World Series, as has been its custom in recent years. Former MLBer Jack Morris, who earlier this week participated in ESPN's "car wash" in Bristol, this morning will appear on NBC's "Today" and CNN along with former MLBer Kirk Rueter. Stand Up 2 Cancer, the charity receiving particular focus from the league as part of Game 1 tonight, will be among the topics discussed by Rueter and Morris; Rueter lost both his parents to cancer.

Baseball HOFer Dave Winfield appeared with actor Denzel Washington last night on "The Tonight Show with Jay Leno," while MLB Exec VP/Business Tim Brosnan taped a segment Monday for CNBC's "SportsBiz" slated to air tomorrow. Fox today will run a Facebook online chat conducted with Philip Phillips, the winner of "American Idol" last season and performer of the national anthem for tonight's game, promoting the event to a non-endemic audience.

The three remaining dwellers of the MLB Fan Cave were in S.F. yesterday taking part in Media Day at AT&T Park and creating additional Fan Cave content. MLB intends to name a final winner of the new "Survivor"-style competition among the cave dwellers later in the World Series.
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