SBD/Morning Buzz

NASCAR Signs New Holland As Official Agricultural Equipment Partner

New Holland will become NASCAR's official agricultural equipment
NASCAR and New Holland today will announce a sponsorship deal making New Holland the sanctioning body's official agricultural equipment. The official partner-level deal will be unveiled at NASCAR's Fuel for Business Council Meeting in Chicago. The agricultural company's equipment plays a critical role in the harvesting of corn for ethanol production. NASCAR switched to Sunoco Green E15 ethanol fuel in '11.

The quarterly Fuel for Business Council Meeting begins at 10:00am CT at the W City Center hotel and will include representatives of NASCAR official partners, such as MillerCoors, Toyota, Ford, and Coca-Cola. Among the speakers are NASCAR VP/Partnership Marketing Norris Scott, COPD Foundation President John Walsh and Featherlite Coaches President Jimmy Adams.
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