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Lowe's To Sponsor Almost 80 Schools In Broad College Deal
Published August 30, 2012
The national deal is the first to go across all of IMG College’s schools. Previously, the broadest deal IMG College had closed was with UPS for 68 schools and close to $60M in annual fees and activation. Lowe’s annual spend was not certain, but industry sources believe it will be in the same ballpark as the UPS deal, making it one of the largest non-network TV sponsorships in college sports.