Wasserman L.A. Committee OKs Mayor Signing Bid Contract Danica Patrick Renews Healthcare Partnership DraftKings Breaking Ad Campaign ESPN Adding New College Sports Service Mariners Fire GM Jack Zduriencik 49ers Take Another Image Hit With Brooks Charge Yahoo's Forde Balances CFB, Daughter's Swim Meet Russell Wilson Clarifies Water Comments Dolphins Unveil Sun Life Stadium Renovations
Lowe's To Sponsor Almost 80 Schools In Broad College Deal
Published August 30, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The national deal is the first to go across all of IMG College’s schools. Previously, the broadest deal IMG College had closed was with UPS for 68 schools and close to $60M in annual fees and activation. Lowe’s annual spend was not certain, but industry sources believe it will be in the same ballpark as the UPS deal, making it one of the largest non-network TV sponsorships in college sports.