LA 24 Predators Suit Sent Back To NHL Arbitration Ross: Dolphins' Stadium Ready By Sept. 1 Blazers Renew With Three Long-Time Sponsors "Gleason" Premieres Nationally On Friday BC Launches Campaign To Raise Local Profile ROCOG Hints At Sabotage By Village Workers Rams' Robert Quinn Purchases New $4.25M L.A. Home CFP Changes Semifinal Schedule After Ratings Drop Redskins Won't Announce Camp Attendance
Lowe's To Sponsor Almost 80 Schools In Broad College Deal
Published August 30, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The national deal is the first to go across all of IMG College’s schools. Previously, the broadest deal IMG College had closed was with UPS for 68 schools and close to $60M in annual fees and activation. Lowe’s annual spend was not certain, but industry sources believe it will be in the same ballpark as the UPS deal, making it one of the largest non-network TV sponsorships in college sports.