Menu
Morning Buzz

WTA Tour's New Ad Campaign Features Celebrities And Players

The WTA Tour is launching a new ad campaign today featuring celebrities including Donald Trump, Aretha Franklin, Susan Sarandon, Randy Jackson, Stanley Tucci and Richard Branson, interspersed with players, touting the virtues of women’s tennis. The campaign is the second phase of the "Strong is Beautiful" series that began last year, featuring WTA players alone. The WTA is not putting any cash behind the ads, but instead is offering them to tournaments and others to run. Tennis Channel is running them, as is CNN Int’l as part of a barter arrangement between the channel and the tennis circuit.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2012/08/21/WTA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2012/08/21/WTA.aspx

CLOSE