U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
JetBlue To Sponsor USC In Multiyear Deal Brokered By Fox Sports
Published August 1, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
JetBlue’s only other college deal was a long-running sponsorship at the Univ. of Texas, but that deal ran out this year. “The unique nature of the deal is the integration of athletic and alumni association assets,” said Dan Shell, Fox’ VP & GM of the USC property. “You’re starting to see more and more of that across the country, where assets from across campus are incorporated into deals with athletic assets.” The Long Beach Airport was chosen as the site of today’s announcement because several daily JetBlue flights originate from there, and the airline wanted to help the airport show off some of its recent renovations.