ABC's "NBA Saturday Primetime" Returns Twins Nix Midwest Music Showcase Cowboys Consider Buying E-Sports Team NASCAR HOF To Induct Three Team Owners Bellator Signs Jenn Brown To TV Contract G Fuel Energy Drink To Sponsor ELeague SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Trump Began With Sports Long Before Politics
JetBlue To Sponsor USC In Multiyear Deal Brokered By Fox Sports
Published August 1, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
JetBlue’s only other college deal was a long-running sponsorship at the Univ. of Texas, but that deal ran out this year. “The unique nature of the deal is the integration of athletic and alumni association assets,” said Dan Shell, Fox’ VP & GM of the USC property. “You’re starting to see more and more of that across the country, where assets from across campus are incorporated into deals with athletic assets.” The Long Beach Airport was chosen as the site of today’s announcement because several daily JetBlue flights originate from there, and the airline wanted to help the airport show off some of its recent renovations.