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JetBlue To Sponsor USC In Multiyear Deal Brokered By Fox Sports
Published August 1, 2012
JetBlue’s only other college deal was a long-running sponsorship at the Univ. of Texas, but that deal ran out this year. “The unique nature of the deal is the integration of athletic and alumni association assets,” said Dan Shell, Fox’ VP & GM of the USC property. “You’re starting to see more and more of that across the country, where assets from across campus are incorporated into deals with athletic assets.” The Long Beach Airport was chosen as the site of today’s announcement because several daily JetBlue flights originate from there, and the airline wanted to help the airport show off some of its recent renovations.