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NASCAR Selects Ogilvy & Mather As Advertising Agency Of Record
Published July 19, 2012
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The sanctioning body reviewed 110 submissions to become its agency of record. NASCAR Managing Dir of Brand & Consumer Marketing Kim Brink led the review, with heavy involvement from Senior VP & CMO Steve Phelps and Chair & CEO Brian France. In a statement Ogilvy CEO John Seifert said, “We view NASCAR as a lighthouse brand. ... We couldn't be more proud to add the sport to our portfolio.” The agency has done work with IBM, Ford, American Express, the Tribeca Film Festival and the '10 FIFA World Cup.