SBD/Morning Buzz

Sabathia To Promote Bayer Program With MLB, Red Cross Tie-Ins

Bayer is enlisting the aid of Yankees P CC Sabathia in a media tour today to launch a program in support of the American Red Cross. In a tie-in with MLB corporate sponsor Bayer's Advanced Aspirin, the Fast Relief Challenge will donate $2 to the American Red Cross (up to a total of $100,000) for every person who visits www.FastReliefChallenge.com and clicks on the Red Cross button. Consumers can also enter the Fast Relief sweepstakes for the chance to win tickets to an MLB game, $50,000 for their local Red Cross chapters, and a year’s supply of Advanced Aspirin.
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