SBD/Morning Buzz

Sabathia To Promote Bayer Program With MLB, Red Cross Tie-Ins

Bayer is enlisting the aid of Yankees P CC Sabathia in a media tour today to launch a program in support of the American Red Cross. In a tie-in with MLB corporate sponsor Bayer's Advanced Aspirin, the Fast Relief Challenge will donate $2 to the American Red Cross (up to a total of $100,000) for every person who visits and clicks on the Red Cross button. Consumers can also enter the Fast Relief sweepstakes for the chance to win tickets to an MLB game, $50,000 for their local Red Cross chapters, and a year’s supply of Advanced Aspirin.
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