SBD/Morning Buzz

Capital One Reportedly Near Deal To Title Sponsor Football League Cup

Capital One is believed to be in “late stage discussions with the Football League about replacing Carling as the title sponsor for the League Cup.” A source said that Capital One has “received approval in the U.K. for the deal and is now awaiting a rubber stamp in the U.S.” Terms of the deal are unknown, though sources said they could be announced in the next few weeks. Capital One would replace Carling, which did not renew its sponsorship after 14 years (MARKETINGMAGAZINE.co.uk, 5/4).
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