The first Dolphins Business Alliance will be held today at Sun Life Stadium from 3:00-8:00pm ET. The B-to-B event intends to bring together business leaders, corporate partners, vendors/suppliers, suite holders, and club seat and season-ticket holders for networking, content and lead generation for their respective businesses. The event includes a trade show set up in Sun Life Stadium’s club area, a speaker series held throughout the day in the Ford Sideline Club and a corporate partner summit of 75 team sponsors held in the Dolphins’ locker room. Dolphins Chief Revenue Officer Jim Rushton said, “The goal is to provide an environment for businesses who we do business with, to exchange leads or create introductions.”
Rushton said the team is expecting anywhere from 1,500-2,000 to attend. All season-ticket holders received an invite and the event is also open to non-ticket holders for $10. The DBA is the first of four planned trade shows the team will hold this year as it launches a year-round platform including regular partner dinners and golf tournaments. Rushton said the goal is to have partners “walk away and say the Miami Dolphins were instrumental in helping create additional value beyond my investment in my seat, suite, spot or sign.” Rushton: “Basically creating year-around B-to-B benefits to help them grow their businesses beyond what happens on game day.”
