Nike Signs Chris Williams As Endorser NBA Could Promote Obamacare CSN Bay Area Teams With You Can Play Twitter Detroit Officials Approve Red Wings Arena USOC Hires Benita Fitzgerald Mosley "Fight Master" Debuts Tonight On Spike MLS Names Gary Stevenson President Of New Unit ABC Earns 14.7 Overnight For Thrilling Game 6 NYRA Names Chris Kay President & CEO
Upcoming Conferences and Events
SBD/Morning Buzz
Aaron Rodgers Tops SBD's Survey Of Most Marketable NFL Players
Published January 30, 2012
Aaron Rodgers is the most marketable player in the NFL, according to an exclusive survey of sports business execs, analysts and media members conducted by SportsBusiness Daily. Rodgers finished first by a narrow margin over Tom Brady in a list that was dominated by QBs, with fellow signal-callers Peyton Manning, Drew Brees and Tim Tebow rounding out the top five. Brady actually garnered more votes for first place (15 to Rodgers' 12). But Rodgers had a slight edge due to the fact that his name appeared on 41 of 50 ballots, while Brady appeared on 36 ballots.
Return to top
The survey was distributed to corporate brand managers, marketing and branding executives, agencies, sports business professors and football media, who were asked to list, in order, the top five most marketable players in the NFL. Points were awarded on a five-point scale, with a player awarded five points for a first-place vote, four points for second place, etc. For more, and to see the full results, please see today’s issue of THE DAILY.
|
RANK
|
ATHLETE |
|
1
|
Packers QB Aaron Rodgers |
|
2
|
Patriots QB Tom Brady |
|
3
|
Colts QB Peyton Manning |
|
4
|
Saints QB Drew Brees |
|
5
|
Broncos QB Tim Tebow |
|
6
|
Steelers S Troy Polamalu |
|
7
|
Giants QB Eli Manning |
|
8
|
Panthers QB Cam Newton |
|
9
|
Packers LB Clay Matthews |
|
T10
|
Ravens LB Ray Lewis |
|
T10
|
Cowboys QB Tony Romo |
