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NBC Sells Out Of Ad Inventory For Super Bowl XLVI Telecast
Published January 3, 2012
The six-hour block of pregame programming that NBC will roll out on Super Bowl Sunday beginning at noon ET also is seeing strong ad sales. Senior VP/Sports & Olympic Sales Seth Winter said, “We fully expect this year to break all records previous with respect to revenue for the entire day.” The net also expects to sell out of ads for its streaming feed of the game. Most of the ad packages for the online feed are selling in the six-figure range, though some are reaching to the seven-figure mark.