SBD/Morning Buzz

NBC Sells Out Of Ad Inventory For Super Bowl XLVI Telecast

NBC has sold out of ad inventory for its broadcast of Super Bowl XLVI on Feb. 5, with some 30-second spots reaching as high as $4M. The net averaged $3.5M for a 30-second commercial, up from the reported $3M Fox earned for ads in last year’s Super Bowl broadcast. There are still some units that could become available, as companies that purchased time decide whether or not to sell what they already have. NBC sold out its ad time right after Thanksgiving.

The six-hour block of pregame programming that NBC will roll out on Super Bowl Sunday beginning at noon ET also is seeing strong ad sales. Senior VP/Sports & Olympic Sales Seth Winter said, “We fully expect this year to break all records previous with respect to revenue for the entire day.” The net also expects to sell out of ads for its streaming feed of the game. Most of the ad packages for the online feed are selling in the six-figure range, though some are reaching to the seven-figure mark.
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