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Sprint To Sponsor NBA, Replacing T-Mobile In Wireless Category
Published December 14, 2011
Sprint, the No. 3 wireless carrier in the U.S. behind Verizon and AT&T, has title sponsored NASCAR's top circuit since '04 and has been looking for another national sports sponsorship to complement that one since losing its NFL rights after the '09 season. Sprint replaces T-Mobile, easily one of the NBA's most active sponsors since coming on board in '05.