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Under Armour Gains Rights To Depict Its NBA Endorsers In Uniform

With the recalibrated NBA season less than two weeks from tipping off, Under Armour is expected to take the lid off of a league rights deal later this week. What a source termed "a short-term deal" will give Under Armour the rights to use its NBA endorsers – Bucks G Brandon Jennings, T'Wolves F Derrick Williams, Bobcats G Kemba Walker and Grizzlies G Greivis Vasquez – in ads and in promotional materials wearing NBA uniforms.

UA will support with grass-roots initiatives, including playground/basketball court building and rehabs. UA is also buying media on NBA.com and NBA TV. Nike and adidas also have NBA advertising rights as parts of their considerably larger deals. The deal means UA now has footwear rights with the NBA, NFL and MLB.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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