Asics Rolling Out New Ad Campaign Ahead Of ING N.Y. Marathon

Asics will debut the first part of its '12 national ad campaign today in advance of Sunday’s ING N.Y. Marathon. The theme of the campaign, created in collaboration with Vitro, San Diego, is “Stop at Never,” and Asics America Dir of Marketing Communications Shannon Scott called it a nod to the “fact that Asics is striving to be at the forefront of everything it does." The campaign features photographs of real runners in marathons from around the world and has already begun to pop up in N.Y.

The Asics Marathon Experience also debuts today in N.Y., and Scott notes, "There will also be digital signage in Times Square running custom marathon messaging."