Talks Underway To End Ecclestone Trial Puma's Q2 Beats Expectations Grizzlies Make Chris Wallace GM Twins Testing New CRedit Card App Oyo To Create Little League Figures Falcons, Comcast Renew Deal NCAA Settles Concussion Lawsuit Michele Roberts Elected NBPA Exec Dir Bucks Name McDonough CFO AECOM Formally Acquires Hunt Construction Group
Upcoming Conferences and Events
Source Communications To Provide Ad Creative For '14 Super Bowl
Published September 27, 2011
With an eye toward underscoring the two teams and two states hosting Super Bowl XLVIII, print and TV ads will showcase famous local images with a football twist. The Statue of Liberty will be depicted in ads wearing football shoulder pads, while the George Washington Bridge will have a football field planted on its upper deck. TV ads are expected to start during local pods of this weekend's Jets and Giants game telecasts.
While it has long serviced sports-centric clients, including Wise Foods, Amtrak, and a number of Subway franchisees, Source recently launched an internal sports marketing shop, Source1 Sports. Why an ad campaign for a game with no need for help selling tickets? "The assignment is to get the area excited about the first cold-weather Super Bowl that will really be played outside," said Source President Larry Rothstein. "We want to make it a celebration for everyone in the area."