U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
Source Communications To Provide Ad Creative For '14 Super Bowl
Published September 27, 2011
With an eye toward underscoring the two teams and two states hosting Super Bowl XLVIII, print and TV ads will showcase famous local images with a football twist. The Statue of Liberty will be depicted in ads wearing football shoulder pads, while the George Washington Bridge will have a football field planted on its upper deck. TV ads are expected to start during local pods of this weekend's Jets and Giants game telecasts.
While it has long serviced sports-centric clients, including Wise Foods, Amtrak, and a number of Subway franchisees, Source recently launched an internal sports marketing shop, Source1 Sports. Why an ad campaign for a game with no need for help selling tickets? "The assignment is to get the area excited about the first cold-weather Super Bowl that will really be played outside," said Source President Larry Rothstein. "We want to make it a celebration for everyone in the area."