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Hyundai Increases College Sports Presence, Inks Deals With 24 Schools
Published September 14, 2011
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“Hyundai’s program will allow fans to ‘kick the tires’ at Hyundai vehicle displays and receive brand messages within and outside football stadiums,” said IMG College Chief Sales & Marketing Officer Roger VanDerSnick. Additionally, Hyundai will be the presenting sponsor of ESPN’s Thursday night college football beginning with tomorrow’s LSU-Mississippi State game.