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Hyundai Increases College Sports Presence, Inks Deals With 24 Schools
Published September 14, 2011
“Hyundai’s program will allow fans to ‘kick the tires’ at Hyundai vehicle displays and receive brand messages within and outside football stadiums,” said IMG College Chief Sales & Marketing Officer Roger VanDerSnick. Additionally, Hyundai will be the presenting sponsor of ESPN’s Thursday night college football beginning with tomorrow’s LSU-Mississippi State game.