EA Rolling Out "EA Sports Season Ticket" Subscription Service

EA Sports today is introducing its long-developed and much-discussed content subscription program, "EA Sports Season Ticket." Aimed at the video game developer's most avid fans, the program will provide early access to five core titles, discounts on downloadable content and premium web content. The program will be priced at $24.99 per year and at launch is built around "Madden NFL 12," "FIFA 12" and NHL 12," as well as "Tiger Woods PGA Tour 13" and "NCAA Football 13" when they are released next year.

"We've been working on this for a long time, but the core question has always been, 'How do we provide extra services to our core community?,'" said EA Sports President Peter Moore. "This is also fully in keeping with our continued shift, and the entire industry's shift, to a much more digital future. In five years, this program won't look like it does now, and it's right now a supplement to our core model now of developing and selling discs with games on them. It's classic crawl-walk-run that we're looking to do."