MLB Licensees Prepare Products To Mark Jeter's 3,000th Hit
Published June 7, 2011
“This is one of the biggest names in baseball on a dominant team in the biggest market,” said Jim Pisani, President of VF's Licensed Sports Group. “We think it will be a significant boost for business, and so far our bookings have been national in scope and in every channel, from sporting goods to mass.”
Michael Lewis Forever Collectibles/Team Beans is marketing commemorative DJ3K silicone bracelets for $5, $1 of which will go to Jeter’s Turn 2 Foundation. Jeter will wear the bracelet in tonight’s game against the Red Sox. Other licensees expected to sell commemorative product include Wincraft, Steiner Collectibles, New Era, Twins 47, Mounted Memories and PhotoFile, which hopes to sell photography-based licensed product at Yankee Stadium as soon as the night Jeter reaches the mark.