Yankees SS Derek Jeter moves more product than any other MLB player and has done so for at least a decade. Accordingly, more than 10 MLB licensees are combining to produce a variety of products as Jeter begins a 10-game home stand tonight in the Bronx, needing 14 hits to reach 3,000. Tops among the licensing efforts are those from VF's Majestic brand. MLB's longtime uniform rights holder will have around 15 different designs for various men’s, women’s and youth T-shirts, available once Jeter reaches 3,000 hits.
“This is one of the biggest names in baseball on a dominant team in the biggest market,” said Jim Pisani, President of VF's Licensed Sports Group. “We think it will be a significant boost for business, and so far our bookings have been national in scope and in every channel, from sporting goods to mass.”
Michael Lewis Forever Collectibles/Team Beans is marketing commemorative DJ3K silicone bracelets for $5, $1 of which will go to Jeter’s Turn 2 Foundation. Jeter will wear the bracelet in tonight’s game against the Red Sox. Other licensees expected to sell commemorative product include Wincraft, Steiner Collectibles, New Era, Twins 47, Mounted Memories and PhotoFile, which hopes to sell photography-based licensed product at Yankee Stadium as soon as the night Jeter reaches the mark.
