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Farmers Insurance To Sponsor Hendrick Sprint Cup Series Entry
Published June 7, 2011
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At the time of signing its initial deal with Hendrick in April, Farmers President of Enterprise Marketing Paul Patsis said, "It's hard to ignore NASCAR and the NFL. They dominate sports. This seemed like a natural extension for us." Farmers is the second new sponsor Hendrick Motorsports has brought into NASCAR in the last year. At the end of '10, it signed a deal with the AARP Foundation to sponsor its No. 24 car driven by Jeff Gordon. Hendrick Motorsports decline to comment.