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FedEx Extends Deal To Title Sponsor PGA Tour's St. Jude Classic
Published May 17, 2011
FedEx will announce today that it is extending its title sponsorship of the PGA Tour's St. Jude Classic through the '14 tournament. The June tournament in Memphis had brought on FedEx as part of a one-year deal for this year's event, and today's extension will be for three more years. FedEx had been the title sponsor of its hometown event from '86-'06 before moving over to title sponsor the FedEx Cup in '07.
The tournament benefits the St. Jude Children's Research Hospital and has raised nearly $25M for the facility since '70. Financial specifics were not available, but title sponsorships on the PGA Tour range from $6-8M a year. With the completion of this deal, the tour has one title sponsorship left to sell for The Heritage to fill all of its title sponsorships for the '12 season.
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The tournament benefits the St. Jude Children's Research Hospital and has raised nearly $25M for the facility since '70. Financial specifics were not available, but title sponsorships on the PGA Tour range from $6-8M a year. With the completion of this deal, the tour has one title sponsorship left to sell for The Heritage to fill all of its title sponsorships for the '12 season.
