SBD/Morning Buzz

ESPN Creating Formal Bidding Process To Host Int'l X Games

ESPN today is expected to announce a revamp of its X Games franchise that will see it create a formal bidding process for the right to host four international action sports events. Sources familiar with the plan said that the X Games would bid out four events to international cities in a way that mimics the IOC’s bidding process for the Olympics. Details regarding the bidding process and other changes to the franchise are expected to be outlined during ESPN's upfront and a subsequent conference call with media.

The idea is to grow the franchise by generating interest in X Games through a structured competition to host the event. ESPN also hopes to enhance its international events and make them as large as its Summer X Games in L.A. It is unclear how many of the four international competitions would be summer or winter sports. ESPN last year held international X Games competitions in Rio de Janiero, Shanghai and Tignes, France. ESPN will continue to hold a domestic Winter and Summer X Games.

Sources did not know if those events would be bid on by U.S. cities or continue to be held in L.A. and Aspen as they have been in years past.
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug