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Corona To Sponsor Boxing On ESPN In Deal Similar To Tecate's
Published April 21, 2011
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The sponsorship mirrors the dominant position Tecate held, with placement on the ring mat and in the corners, in studio, online and in print, as well as presenting sponsorship of ESPN Deportes' weekly "Golpe a Golpe" boxing studio show featuring Mexican star Juan Manuel Marquez. Corona also will sponsor "A Los Golpes," a boxing news show that airs on ESPN Deportes Radio.