MLS Fire Sign Deal With Qcue To Provide Dynamic Pricing

The Fire have signed a dynamic pricing deal with Qcue for home games at Toyota Park, becoming the first MLS team to use the technology. Dynamic pricing adjusts single-game ticket prices as late as the day of the game through computer analysis of factors including team performance, opponent, weather, day of the week and gate giveaways. The Fire have 15 remaining MLS home games. Qcue, based in Austin, Texas, has about 20 dynamic pricing deals with MLB, NBA and NHL teams and NASCAR tracks.