SBD / ESPN Rolling Out NFL Draft Ads

SBD/Morning Buzz

ESPN Rolling Out TV Ads To Promote Coverage Of '11 NFL Draft

Published April 11, 2011

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ESPN’s TV ads to promote its '11 NFL Draft coverage begin airing today with a 30-second spot called “Draft Builders.” The spot focuses on how the Packers utilized the draft over several years to build their Super Bowl XLV championship team, highlighting picks such as QB Aaron Rodgers and LB Clay Matthews. The campaign is being created by ESPN Consumer Marketing and Triple Double, Santa Monica (THE DAILY).

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