Orlando City Unveils New Stadium Design BBVA Bancomer Stadium Opens NFL, Union Ask For Expedited Court Schedule DraftKings Expands MLB Partnerships NHL Looking At '22 Beijing Games NBA Hosting African Game Berman, Dilfer To Call "MNF" Game Chung Mong-Joon Launches Bid For FIFA Presidency Turnkey Survey Shows Importance Of Internships NBC, ESPN, Fox Expected To Bid On EPL
LeBron James, LRMR Reach Deal With Fenway Sports Management
Published April 7, 2011
The deal marks the first time FSM has aligned with an individual athlete. FSM, however, is not entering the athlete representation business, and has no intent to do so in the future. Rather, this pact is fundamentally a global marketing play. The first new endorsement deal coming out of the alliance, linking James with an undisclosed luxury brand, is perhaps days away, Carter said.