Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
Upcoming Conferences and Events
LeBron James, LRMR Reach Deal With Fenway Sports Management
Published April 7, 2011
The deal marks the first time FSM has aligned with an individual athlete. FSM, however, is not entering the athlete representation business, and has no intent to do so in the future. Rather, this pact is fundamentally a global marketing play. The first new endorsement deal coming out of the alliance, linking James with an undisclosed luxury brand, is perhaps days away, Carter said.