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CBS' Final Four Coverage Ties '10 For Highest Average Rating Since '05
Published April 4, 2011
CBS averaged an 8.9 rating and 15.4 million viewers for its coverage of Saturday's two men's Final Four games, according to Nielsen fast-national data. The rating ties the '10 games as the highest-rated Final Four doubleheader since '05, and the viewership number is the highest since 16.6 million in '05. The first game, Butler-VCU, averaged an 8.3 rating and 14.2 million viewers. The second game, UConn-Kentucky, delivered a 9.5 rating, the best in that window since a 10.9 in '05. UConn-Kentucky averaged 16.7 million viewers (CBS Sports).
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