NBA TV, FS Indiana Set Records United Airlines Renews As Arena Sponsor WTA Brussels Open Folds After Three Years NCAA Awards Championship Events Commissioners Discuss NCAA Reform NCAA's Emmert Talks O'Bannon Lawsuit Van Gundy Will Not Broadcast Knicks Game E-Trade Will Not Run Super Bowl Ad IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains
Sun Life Financial Inks Its First Golf Sponsorship With Hunter Mahan
Published February 4, 2011
Sun Life will receive category exclusivity and the right to use Mahan’s name and likeness globally. The deal also includes personal appearances, a golf clinic and hospitality benefits. The new deal with Mahan extends Sun Life's presence in sports. In January '10, the financial services group bought the naming rights to Sun Life Stadium and most recently it struck a deal with the Celtics.