Sun Life Financial Inks Its First Golf Sponsorship With Hunter Mahan
Published February 4, 2011
Sun Life will receive category exclusivity and the right to use Mahan’s name and likeness globally. The deal also includes personal appearances, a golf clinic and hospitality benefits. The new deal with Mahan extends Sun Life's presence in sports. In January '10, the financial services group bought the naming rights to Sun Life Stadium and most recently it struck a deal with the Celtics.