Sun Life Financial Inks Its First Golf Sponsorship With Hunter Mahan

Golfer Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who won twice on the PGA Tour last year.

Sun Life will receive category exclusivity and the right to use Mahan’s name and likeness globally. The deal also includes personal appearances, a golf clinic and hospitality benefits. The new deal with Mahan extends Sun Life's presence in sports. In January '10, the financial services group bought the naming rights to Sun Life Stadium and most recently it struck a deal with the Celtics.