SBD/Morning Buzz

Polo Ralph Lauren Signs On As Apparel Outfitter For USGA, U.S. Open

The USGA has signed a five-year agreement that will make Polo Ralph Lauren the official apparel outfitter for the USGA and the U.S. Open. The USGA plans an announcement this morning at the PGA Merchandise Show in Orlando, where Polo Ralph Lauren will be displaying its collection. Polo Ralph Lauren will outfit all USGA committee members and staff, as well as more than 5,000 volunteers at the U.S. Open.

The company also will design and construct product-display fixtures for the 39,000-square-foot merchandise pavilion at the event and serve as the championship’s largest on-site apparel supplier. Polo Ralph Lauren will provide apparel for committee and staff at the USGA’s 12 other championships as well. Included in the deal are apparel rights for the U.S. team in the biennial Walker Cup and Curtis Cup matches.
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