SBD / Papa John's Activating Around Super Bowl

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Papa John's Offers Free Pizza In U.S. If Super Bowl Goes To OT

Published January 24, 2011

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Papa John's is highlighting its NFL sponsorship with Super Bowl-themed box
NFL sponsor Papa John's today will announce it is offering free pizza to everyone in the U.S. if the Super Bowl goes to OT. Cowboys WR Miles Austin will serve as a spokesperson for the promotion. Consumers who register for Papa Points – the QSR's online customer loyalty program – by 11:59pm ET on Saturday, Feb. 5, will be eligible for a free large pizza. The pizza will be awarded in the form of 25 Papa Points, usable from Feb. 7-June 30. Papa John's also is using Super Bowl-themed pizza boxes (THE DAILY).
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