Toyota Signs Snowboarder Louie Vito To Roster Of Endorsers
Published January 20, 2011
Toyota is expected to announce it has signed Olympic snowboarder Louie Vito to its roster of winter athletes. Vito joins Olympic snowboarder Elena Hight and freeskier Simon Dumont on the Toyota team. Terms of the endorsement were not disclosed. Vito, who participated in ABC's "Dancing with the Stars," will be used by Toyota to promote the automaker's line of snow-navigating vehicles like the 4Runner, Highlander, Tundra and Sienna. Those vehicles also are featured in Toyota's promotion of its Winter Dew Tour sponsorship.
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