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Published March 31, 2009
|•||HOK Sport Rebrands As Populous Following Recent Buyout|
|•||Ticketmaster President & CEO Sean Moriarty Steps Down|
|•||PepsiCo Signs Deal To Become Signature Partner At Citi Field|
By Don Muret, Staff Writer, SportsBusiness Journal
|HOK Sport Rebrands As Populous
After Seperation From HOK Group
The rebranding comes a few weeks before Citi Field and the new Yankee Stadium – two billion-dollar projects of theirs – open for the regular season. In addition, Populous designed TCF Bank Stadium, the
In its 26 years in sports design, Populous has developed more than 1,000 projects with construction value exceeding $20B. The firm has worked with 24 MLB teams, 30 NFL clubs, 80 additional pro clients and 120 colleges. Milkshake Media, Austin, which created the LiveStrong brand for the Lance Armstrong Foundation, handled the rebranding.
Ticketmaster Entertainment (TE) announced that Sean Moriarty, President & CEO of its Ticketmaster division, has left the company and resigned from its BOD, effective March 24 (TE). Sources indicated that Moriarty's departure was fueled by "uncertainty over his future under a proposed merger" with Live Nation. If regulators approve the merger, Live Nation CEO Michael Rapino would become CEO of the new company, with TE CEO Irving Azoff becoming Exec Chair (WALL STREET JOURNAL, 3/31).
PEPSICO SIGNS MULTI-YEAR DEAL TO BECOME SIGNATURE PARTNER AT CITI FIELD
The Mets have signed a multi-year marketing and promotional partnership making PepsiCo a Signature Partner at Citi Field. Per the deal, PepsiCo will become the team’s official soft drink and the Gatorade brand will become the team’s official sports drink. The company also gains branding rights to the “Pepsi Porch,” a 1,284-seat section in right field that extends over the playing field (Mets/PepsiCo).
DELAYS IN ATLANTIC YARDS PROJECT HURTING NETS’ BOTTOM LINE
The delay in building the proposed Atlantic Yards project in
SAINTS MOVE TRAINING CAMP TO METAIRIE; RAMS MULLING CAMP NEAR
The Saints announced that they will hold training camp this year at their practice facility in
Meanwhile, the Rams are considering training at
DALLAS-AREA BUSINESS ASSOCIATIONS EYE COALITION AHEAD OF '11 SUPER BOWL
Several Dallas-area minority and women's business associations today will discuss "forming a coalition to ensure they aren't overlooked" in preparations for the '11 Super Bowl at the Cowboys' new stadium. At least nine such associations have been invited, "representing at least 10,000 members." To date, minority- and women-owned businesses have landed more than $200M in contracts for construction of the stadium itself (DALLAS MORNING NEWS, 3/29).
ORRIN HATCH DISCUSSES HIS PUSH FOR BCS REFORM ON SPORTS TALK RADIO
U.S. Sen. Orrin Hatch (R-UT) appeared on
MYLES BRAND TO HELP PRESENT CHAMPIONSHIP TROPHY AT FINAL FOUR
NCAA President Myles Brand "will make it to the Final Four" in
SPORTS PERSONALITIES CONTINUE STRONG RUNS ON “DANCING WITH THE STARS”
|Johnson Says Nerves Just
As Bad As At Olympics
Johnson said of performing the Lindy Hop, “I have been out of my comfort zone since the beginning of this show and it is a relief because this week I don’t have to be romantic and mature and stuff. I can just be kind of young and crazy.” Johnson said after her performance, “I was like shaking (before coming on-stage). I got this nervous at the Olympics” (“Dancing With the Stars,” ABC, 3/30).
CBS News & Sports President Sean McManus said that informal discussions to extend the network's men's basketball tournament contract with the NCAA beyond '10 "are ongoing and could become formal over the next year" (DETROIT FREE PRESS, 3/31).
The NFL has released its '09 preseason schedule. All 12 playoff teams from '08 will appear in the 11 nationally televised preseason games. The Cowboys will play their first game at their new stadium August 21 against the Titans, with the contest to air on Fox at 8:00pm ET (NFL).
Citizen Watch Company today announced that it has signed golfer Padraig Harrington as an endorser. Harrington will help launch Citizen Eco-Drive's Signature Collection (Citizen Watch Co.).
The D’Backs have announced plans for All-You-Can-Eat Seats at Chase Field for the ’09 season. Tickets in the 675-seat section will “cost $30 for non-premier games and $35 for the 15 premier games” this season. The section will offer unlimited hot dogs, popcorn, peanuts, chips and Pepsi products (ARIZONA REPUBLIC, 3/31).
Sony Ericsson Open organizers said that as of Monday's session, "five consecutive sessions had sold out – and six in all" at the combined tennis tournament in Key
The ECHL confirmed that the Dayton Bombers will not play in the '09-10 season. The club had the "second longest tenure in the ECHL" at 18 seasons (DAYTONDAILY.com, 3/30). The league also announced that the Phoenix RoadRunners and Mississippi Sea Wolves will not play in '09-10 (
DirecTV runs a banner ad in the Wall Street Journal promoting its coverage of The Masters next week via its Masters Experience offering (THE DAILY).
“Our best shot is ’22, but I hope we can get it in ’18. But it’s hard to believe Europe will let it go three times in a row” – Former
“It’s great for us to be in, but obviously not a huge moneymaker” – San Diego State Univ. Assistant AD for Business Administration Chuck Lang, on the school expecting to net between $25,000-50,000 for making it to the NIT semifinals this year (SAN DIEGO UNION-TRIBUNE, 3/31).
“The question of appearance fees came up, but in 21 years of golf sponsorship we have not paid it. It’s a competition, not a show” – Volvo Event Management Golf manager Per Ericsson, on wanting Tiger Woods to play in the October 29-November 1 World Match Play Championship in Spain (LONDON TIMES, 3/31).
Red Wings Exec VP & GM Ken
No Grease barbershop will hold a soft opening of its fourth Charlotte-area location near Time Warner Cable Arena. Bobcats Owner Bob Johnson is expected to be the store's first customer.
THE BACK PAGES….
The Morning Buzz offers today’s back page sports covers from some of the nation’s major metropolitan tabloids:
N.Y. Daily News
Philadelphia Daily News
Last night’s “Final Jeopardy!” category was “Artists.”
“The two famous painters who share a March 30 birthday, one born in
Last night’s edition of “Jeopardy” featured the category “The End of the
For $200: “In
For $400: “In front of
For $600 (DAILY DOUBLE): “In Grant Park near Buckingham Fountain.”
For $800: “Near the
For $1000: “In the Heldenplatz.”
CBS’ David Letterman: “I have an announcement to make. This is my last night. The White House has asked me to step down. This is crazy, I don't know what this means: the CEO at General Motors, Rick Wagoner, has been there for like 30 years, (President Obama then) says, ‘You are done, pal, take a seat.’ He bounced the guy right out of the job. Listen to this: he will be replaced now by Jimmy Fallon. … Then right after the announcement, Rick Wagoner, the former CEO of GM, hopped on his private jet and flew to the unemployment office. … Now we're getting more and more information on (Bernie Madoff). It turns out that years ago this guy had an affair, an extramarital affair. That's right. He's really going to get a bad reputation. I was stunned. I said, ‘Bernie? Cheat? No! Not the Bernie I know.’ Yeah, he had an affair long before he went to prison. Coincidentally yesterday, he had an affair in prison with a guy named Walt. Isn't it always the guy named Walt? … Then of course you have the lovely Ruth Madoff, who is Bernie's wife. … Now Ruth is the one that blew the whistle on Bernie about the affair. Here's how she found out. She was going through some credit card receipts and found some unusual charges. That's how she learned about the affair. This she is able to find out about. $65(B), no! … A guy goes spear fishing in
NBC’s Jay Leno: “Big day in
LATE NIGHT LAUGHS:
Last night’s Top Ten list was “Top Ten Signs Your Wife Is Having An Affair With Bernie Madoff.” The list refers to the N.Y. Daily News report that Bernie Madoff had an extramarital affair with an executive assistant at a major media corporation (“Late Show,” CBS, 3/30).
|10) “She often comes home smelling ‘Madoffy.’”|
|9) “Keep finding electronic monitoring bracelets under the bed.”|
|8) “She told you she wants a divorce in 150 years.”|
|7) “The orange jumpsuit mixed in with your dry cleaning.”|
|6) “She complains about your ‘small returns.’”|
|5) “Previously cheated on you with the CEOs of Tyco, Worldcom and Enron.”|
|4) “Tells you, ‘I’m going out for a conjugal … I mean, to the store.’”|
|3) “She keeps getting bouquets of roses from inmate #61727-054.”|
|2) “Somehow bought a $2 million necklace on a teacher’s salary.”|
|1) “When someone on the news mentions getting screwed by Madoff, your wife says, ‘Tell me about it.’”|
During his monologue, Comedy Central’s Stephen Colbert discussed the narcissist nature of the country, “Last year, President Obama said we are the people we've been waiting for, and if I do say so, we look great. Yes folks, this is our time. This is our moment, our moment of complete narcissism. Just look at this month's photo spread of A-Rod in Details magazine. He is either standing in front of a mirror or he took enough steroids to grow another A-Rod” (“The Colbert Report,” Comedy Central, 3/30).
“Who are Goya and Vincent Van Gogh?”
For $200: “What is the Boston Marathon?”
For $400: “What is the London Marathon?”
For $600: “What is the Chicago Marathon?”
For $800: “What is the Honolulu Marathon?”
For $1000: “What is the Vienna Marathon?”
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