Study: Most Fantasy Players Plan To Pick Up Sports Betting

New research commissioned and released by the Fantasy Sports Trade Association has found that 79% of fantasy sports players who are not current sports wagerers plan to do so once legalized sports betting reaches their state. The study, developed by longtime FSTA partner Ipsos, also found a heavy overlap between fantasy sports participation and sports betting. About 92% of current season-long players and 87% of daily fantasy players plan to continue those activities with the same frequency -- even with the arrival of legal sports betting. The research was detailed yesterday in Minneapolis at the FSTA’s Summer Conference. “When betting operators are looking for customers, their first stop will be fantasy sports companies,” said FSTA President Paul Charchian. “This research strongly suggests that the value of most fantasy sports companies will rise significantly, even when the companies themselves don’t take legal wagers.”