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UNC's Expected Renewal With Nike Won't Approach Recent Deals For OSU, Texas

The Univ. of North Carolina is "closing in on a contract extension with Nike," and the deal is "expected to be finalized next month," according to Joe Giglio of the Raleigh NEWS & OBSERVER. Nike has been UNC’s primary apparel partner since '94, and UNC AD Bubba Cunningham said that it will "likely be another 10-year deal." While Ohio State and Texas each have signed deals with Nike in excess of $250M, Cunningham did "not anticipate UNC’s deal to be in the same financial stratosphere." UNC’s current deal with Nike and Jordan Brand "expires in June" and is worth about $36.85M in uniforms, footwear, apparel and cash considerations. The previous apparel contract, negotiated by former UNC AD Dick Baddour, included $31.6M (retail value) in products peaking at $3.4M annually "for the last two years of the deal." Cunningham: "We’ll take more product and less cash. I think that’s a very good philosophy" (Raleigh NEWS & OBSERVER, 1/23). Cunningham in September said a new deal with Nike was expected in the next couple of months (THE DAILY).

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