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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Jordan Raanan noted Eagles OT Lane Johnson "had T-shirts made that read 'Home Dogs Gonna Eat,'" with pictures of him and Eagles DE Chris Long "on the front." There were "more than 3,000 sold and around $55,000 raised for Philadelphia schools as of Tuesday night." Johnson said that all proceeds from the shirts are "earmarked for the Fund for the School District of Philadelphia" (ESPN.com, 1/17).

DRAMA DOWN UNDER
: Tennis player Nick Kyrgios' brother, Christos, at the Australian Open today created "drama," as he was wearing a T-shirt provided by gambling company Sportsbet, the "rival to tournament sponsors William Hill." The shirts have been "emblazoned with slogans ‘Nick, Nick Boom’ and ‘Chill Bro.’" But tournament organizers are "not impressed." Australian Open Tournament Dir Craig Tiley: "Is it ideal to wear that form of overt marketing like that? No" (THE AUSTRALIAN, 1/19).

TIME TO EAT
: The Wild yesterday announced a partnership with catering company KZ ProVisioning, formed by chefs Andrew Zimmern and Gavin Kaysen. As the official culinary team of the Wild, KZ Provisioning will provide meals to players, coaches and locker room staff (Wild).

BALTIC AVENUE: Spurs F Davis Bertans, a Latvia native, "signed a multi-year agreement" with Latvia-based Blindsave, the "creator of the world's first padded compression wear that adjusts its shape to the players' body." Bertans said that he "began wearing the products when playing for his home country during the European Championship." Bertans is the "first player to be signed with the company" (SAN ANTONIO EXPRESS-NEWS, 1/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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