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Marketing and Sponsorship

Marketplace Roundup

Team Penske and Hitachi Group announced an extension of their partnership for the '18 Verizon IndyCar Series season. After five years with Helio Castroneves, Hitachi will transition to the No. 1 Dallara/Chevrolet of Josef Newgarden for eight races in '18. Castroneves is no longer a fulltime IndyCar driver, but Hitachi will sponsor his No. 3 in the Indianapolis 500. The brand also will continue as an associate sponsor on Penske's other fulltime IndyCar entries driven by Simon Pagenaud and Will Power. Meanwhile, Penske announced a new partnership with Florida-based DEX Imaging. The document imaging equipment company will be featured as the primary sponsor for three Monster Energy NASCAR Cup Series races on the No. 12 Ford driven by Ryan Blaney. DEX will also serve as a full-season associate sponsor for the No. 12 (Team Penske).

GAMER FUEL: 5-Hour Energy has signed on as a foundational sponsor to FlyQuest as the League of Legends team's “official energy shot.” Along with jersey branding, social media and streaming integrations, 5-Hour Energy will sponsor two original content series produced by the team. Terms were not disclosed. Last week, FlyQuest signed Snickers as its official chocolate. This is the second recent team deal for 5-Hour, which signed with Detroit Renegades earlier this month and also sponsors some individual streamers (Ben Fischer, Staff Writer).

ORDER UP: U.S. Lacrosse named Chipotle the official Mexican restaurant of the NGB and Team USA. Financial terms were not disclosed. Chipotle’s assets will include a presence at events beginning with the U.S. Lacrosse Convention Jan. 19-21 in Baltimore. Chipotle will also roll out promotional programs throughout the year for U.S. Lacrosse members and youth lacrosse players. U.S. Lacrosse Managing Dir for Strategic Partnerships Brett Hurwitz negotiated the deal for the NGB (Adam Stern, Staff Writer).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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