Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Wizards' Bradley Beal Largely Refusing Self-Promotion To Increase ASG Votes

Wizards G Bradley Beal remains "strangely underrated nationally," and his low profile has resulted in him ranking ninth in All-Star Game voting among all Eastern Conference guards, according to Dan Steinberg of the WASHINGTON POST. Beal has largely declined requests from both the Wizards and his agent "to use his social-media reach to ask fans for more votes." The one exception has been a "video starring real-life pandas -- one of his nicknames -- accompanied by various panda-power get-out-the-vote captions." Beal deemed that idea "corny enough not to offend." He said, "If it has anything that says, ‘Vote for me,’ I’m not posting it. I’m just not posting it. That’s definitely outside of my box. That’s, like, a few boxes over." Wizards C Marcin Gortat "suggested Beal could be more active on Twitter and Instagram, could try to get more endorsements and more commercials [and] could think more about marketing." Beal: "I would love to be in commercials. I feel like I have a face for it. I might have to hit up Nike, and be like, ‘Yo, just throw me in a commercial or two and let’s see what we can do'" (WASHINGTONPOST.com, 1/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/01/11/Marketing-and-Sponsorship/Bradley-Beal.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/01/11/Marketing-and-Sponsorship/Bradley-Beal.aspx

CLOSE