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Leagues and Governing Bodies

NBA 2K League Releases Official Logo In Advance Of First Season

The NBA 2K League released its logo today, showing for the first time how the electronic offshoot of the NBA will seek to create a distinct identity while still exploiting the core product’s popularity. The logo retains the red, white and blue look of the classic NBA design, but replaces the player image with a stylized, compressed basketball. "The absence of that silhouette is meant to show the inclusiveness of the league,” said NBA 2K League Managing Dir Brendan Donohue. “We’re just looking for the best 85 players in the world, regardless of man-woman, tall-short, young-old, domestic or international." Mississippi-based RARE Design created the design. It also worked with the 17 participating franchises on their own 2K logos, which will be gradually released in the coming days. League play will begin in May.

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SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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